Company promotion - corporate film

Corporate film

Every company and corporation has its own organisational culture, structure and operating rules. It also undertakes activities that can build its image among contractors and customers. Usually, these are activities that the customer is not able to get to know on a daily basis. Then the best solution to show them off and show the corporation in a good light is a good quality corporate film.

Corporate film - effective promotion

With a well-thought-out idea, a good script and excellent execution, the desired effect and effective branding can be achieved. A corporate film is usually produced as a presentation of the technological processes, daily work or plans of a corporation or as a coverage of a specific corporate event. What techniques the film or animation to be used is completely arbitrary and depends solely on the client's preferences and the strategy worked out together.

Corporate film from Simple Frame studio

Simple Frame studio offers the highest quality films for companies and corporations. Our films can combine the benefits and features of advertising spots, image films and coverage of corporate events, so that they are not only internal material for the company, but can also be an effective a marketing tool. This allows us to create material that can be used in a variety of media, such as online advertising or social media. We also create effective advertising films, computer animations and radio spots, allowing us to create all elements of advertising campaigns of the highest quality.

Preparing a script for a branding video for marketing needs to take into account several key factors. Here are some steps to take in the process:

Define the goal: At the outset, define what specific goal you want to achieve with your branding video. Do you want to build brand awareness, improve reputation, increase audience engagement or showcase the company's values and mission? A clearly defined goal will help you focus on the right elements in your script.

Know your brand: Understanding your brand is key. Identify its values, mission, unique features and the message you want to convey. Your branding video should be consistent with your brand identity and help build a positive image.

Define the target audience: Identify exactly which target group the image film is aimed at. Know their preferences, needs, behaviours and expectations. This will allow you to adapt the message and style of the film to their expectations.

Develop a concept: At this stage, choose the main idea or concept that will form the basis of the branding video. This could be a story, a narrative based on brand values, inspirational characters or a showcase of exceptional achievements. It is important that the concept is interesting, engaging and consistent with the brand's purpose and identity.

Narrative structure: develop a narrative structure for the film that will guide the audience through the story and message. Consider whether to use a traditional narrative structure (introduction, development, ending) or perhaps a different form that is more appropriate for your particular message and target audience.

Character creation: If you decide to have characters in the film, create characters that represent the brand and convey its values. Outline their motivations, goals and unique characteristics that set the brand apart from the competition.

Develop scenes and sequences: At this stage, begin to create individual scenes and sequences that will evoke emotion, interest and audience engagement. Consider what images, shots, dialogue and interactions will be most effective in conveying the brand message.