A how-to video can be an extremely effective addition to traditional forms of instruction. A text, even if enriched with illustrations, will less clearly present a recipe, illustrate the assembly of furniture or explain the use of electronic equipment. A tutorial film is an effective, attractive and comprehensible alternative to classic instruction manuals, multimedia presentations and information brochures. It can also be animated.
Guidance film - advantages
An original idea combined with high-quality, professional production guarantees an attractive production that will effectively stand out among the competition. A guide film is an innovative marketing communication tool. A company that uses non-standard solutions gains the opinion of a modern brand and one that is open to the latest technologies and trends. Additionally, the guide film will fulfil a promotional function, effectively advertising a given product, service or the entire company. Distribution of the spot may be based on the Internet and well-known social media portals, thanks to which placing the video will not require large financial and time expenditures, at the same time guaranteeing unlimited reach of reception.
Production of a guide film
Every film form, regardless of its type and duration, is created in three phases. The first phase, pre-production, includes all the organisational, preparatory work. Deadlines are set, performers are set and the script necessary for further work is drawn up. Production refers to the period of work on set and ends on the last day, when complete material ready for editing is obtained. Post-production is the final stage, crucial to the final shape of the production. Editing determines the dynamics and overall narrative of the production, corrects any errors and improves colour and sound. During this time, various special effects and film tricks, subtitles, voiceover, soundtrack and advanced 2D and 3D computer graphics are added at the client's request.